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Meet the Team Series: Market Development!

Ever wanted to know a little more about the people bringing you Mighway? Well now you can find out! In this series we’ll introduce you to the people behind Mighway, from what they do to what they love doing. First off: The Market Development Team! This team handles everything Owner related, from things like event presence and newsletters, to helping new owners get started and providing ongoing support.

Our awesome Market Development team is made up of:

Nick Auld – Head of Market Development
Issac Oron – Business development & Partnerships
Sarah Soumbo – Business development & Partnerships
Luke Owen – Business Development Manager

Nick joins Mighway from his previous role as National Sales Manager at the AA. Nick brings with him vast experience of developing partnerships across international markets. Nick is a keen fisherman, paddle boarder, hiker, rugby fanatic and a lover of music and good food.


Issac brings a wide range of skills to our Mighway Owner Community, coming with 40 years of experience, much passion for people, music and movement. Issac’s vast experience covers bringing people together, and marketing in both NZ and Israel. Issac enjoys a mix of yoga, coffee catch ups and DJing in his free time.


Sarah has 6 years experience in Sales and Marketing and 5 years experience in Banking. Inspired by people, nature, sports and travels, Sarah joined the Mighway team in January 2017. In her free time, Sarah enjoys hiking, body boarding, diving, playing Capoeira and catching up with friends.


Luke is from the UK and brings 10 years of experience within Sales, Events, and Tourism. As Business Development Manager, he is passionate about growing the Mighway platform in the USA as well as here in New Zealand. In his free time, Luke enjoys traveling, music, cups of tea and his beloved Swindon Town FC.

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